If you want to attract more live stream viewers, start by promoting your videos. YouTube also allows you to upload trailers for your live streams that will play on your channel’s watch page before the event.
Knowing your demographics is also important. The Demographics report will tell you how many people of varying age groups and locations watched your video.
- They’re interested in what you’re doing.
Live streaming is a unique form of content because it allows you to interact directly with viewers in real-time. This is why it’s so popular with audiences, who feel as if they are at the center of an event.
Live video offers a level of authenticity that no other type of content can replicate. It gives your audience the feeling that they are part of an exclusive experience, whether you’re talking about a new product launch or simply conducting a Q&A session.
There are several tactics you can use to promote your live stream and get more people to watch. Sharing the date and time of your upcoming livestream on social media is a great place to start. You can also highlight your live stream in your branding assets, such as channel art and video thumbnails. Additionally, you can create an email campaign to drive awareness. Be sure to use a call-to-action that aligns with the topic of your live stream.
- They’re interested in your personality.
Often, people host live stream sessions because they want to answer questions, provide content, or make their audience feel involved. However, it’s important to understand that your audience is also looking at the personality of the person on the screen. If your viewers don’t connect with the host, they’re unlikely to return for more videos.
To increase your number of viewers, promote your live stream on social media using an attention-getting title, description, and a photo that reflects the content of your video. Also, consider collaborating with industry experts and influencers who will promote the event on their channels or social media accounts.
Another great way to measure your video engagement is by tracking the average watch time of your live stream. This metric gives you an idea of how long your viewers stay engaged with your video, and it can help you plan future content to better appeal to your audience. For example, if you’re hosting a Q&A session and the average watch time is short, consider running a longer live stream in the future to see if your audience will stick around for it.
- They’re interested in your product.
YouTube Live is a unique way to interact with your audience and bring in new ones. Livestreams are often more engaging than traditional videos and YouTube Shorts because they give viewers a real-time experience with you and your brand.
Whether it’s a Q&A session, workshop or an interactive presentation, YouTube Live is a great platform to showcase your product and services to your audience. Moreover, it’s a great way to generate leads and sales for your online course or mentorship programs. Pat Flynn and AC Hampton, eCommerce and dropshipping experts, host weekly YouTube Live webinars that attract a large audience of viewers.
To get more viewers, promote your upcoming livestreams on social media and email. Use catchy titles and attention-grabbing thumbnail images to entice people to click and watch. It’s also important to track and analyze video metrics post-live so that you can improve your future broadcasts. Track the key performance indicators that matter most to you, like average viewer age, engagement, time spent watching, etc.
- They’re interested in your industry.
YouTube live streaming is an incredibly special form of video content. It makes viewers feel as if they’re part of an event, which is why it’s so engaging. Live streams also encourage participation through the chat function, which further adds to the sense of community and engagement.
This is why many marketers are turning to YouTube live stream events as a way to build their audiences and generate sales leads. For example, Pat Flynn hosts weekly live streams about eCommerce and online course marketing that attract thousands of viewers. These live streams are a key element of his lead generation and business model.
YouTube provides in-stream analytics for live streams, which allow you to track metrics like peak concurrent viewers and average watch time. These metrics can help you identify the best times to go live and how your video performs with different audiences. This data is helpful for determining how to improve future live streams.youtube live stream viewers